CJX - Customer Journey & Experience
CRM module for lead management and consolidation and further integrating the loyalty and POS customer information; this will have all brands first-party customer data which are PII (personally identifiable information)
Our cloud-based Voice platform integrates all offline retail store and de-centralizes customer engagement & still connects the data across multiple sources like CRM.
A single module which can do single or bulk unified customer engagements like SMS, Email, WhatsApp, Snapchat etc., with personalised conversations.
A complete ecommerce engine with best in class framework to drive O2O commerce for brands by connecting their mobile, web and physical stores into an endless aisle.
A Panel of Audience curated across countries with a strength of approximately 50 million plus based on various factors like age, sex, location, preferences, brands, psychography, demography etc which allow meaningful response collection on various brand campaigns. The technology can enable detailed understanding of eye movement, brainwave, emotions etc toward a brand.
Footsparq has two line of products as of now, first Footsparq Beacon which is an Infrared, WiFI and Bluetooth based beacon device to discover mobile devices in a physical location and build engagements realtime. Secondly, Footsparq Vision which are a set of highly sensitive, sensor cameras that can do people counting, adult:child ratio, in-store heatmap, mood-age-gender capture across physical spaces.
Data Management Exchange is our version of advance DMP, which pulls non-PII (non Personally Identifiable Information) data from various 3rd Party apps, websites, social networks, Telcos etc, data partners and is able to stack near realtime audience Preferences or Intent information. This gives rise to our 'Audience Graph' to create lookalike audiences, which we call 'Sparq Community'
Customer Data Platform is designed and implemented for our clients one time, to store both audience PII (Personally Identifiable Information) coming from clients systems like POS, Ecommerce, Loyalty, CRM etc and adjacent audience non-PII (non Personally Identifiable Information) data coming in from our DMX to make a data stack which is ... extremely rich to help clients propose the right products to the right audience set, thereby enabling superior loyalty, engagement, experience, ROI, up-sell, cross-sell etc. For security purposes the CDP always has inward movement of data and installed in clients approved infrastructure!
Explore the ocean of data to search for audience insights by connecting disparate data sources to predict their future intentions
Engage with the right set of customers with the right content to create more personal and frictionless experiences
Experience a united view of richly connected offline and online data using a single platform
NATURAL LANGUAGE PROCESSING
First-look Traffic: 150+ Billion Monthly Impressions
Global Reach: Upto 1 Billion Monthly Mobile Reach
800,000+ Mobile Publishers, App Developers and Data Management Platform (DMP)
Advanced Inventory Quality Tools & Dashboards
Engagement & Experience using single Platform across online and offline – TV, Radio, Cinema, Print, Billboards, App, Social, Stores etc.,
Fast & Simple Integration